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books
| book details |
Introduction to E-Commerce
By (author) Zheng Qin, By (author) Guolong Wang, By (author) Wanqiu Deng, By (author) Yanli Hao
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| on special |
normal price: R 3 960.95
Price: R 3 762.95
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| book description |
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
| product details |
Normally shipped |
Publisher | Springer Verlag, Singapore
Published date | 4 Jan 2025
Language |
Format | Hardback
Pages | 714
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-9-8197-7789-1
Readership Age |
BISAC | business & economics / e-commerce / general (see also computers / electronic commerce)
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 946.95
Price | R 4 699.95
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Paperback / softback
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