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Introduction to E-Commerce

By (author) Zheng Qin, By (author) Guolong Wang, By (author) Wanqiu Deng, By (author) Yanli Hao

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normal price: R 4,289.95

Price: R 3,860.95

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This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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Normal Price | R 5,076.95
Price | R 4,569.95 | on special |

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