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| book details |
Introduction to E-commerce
By (author)
Zheng Qin
, By (author)
Guolong Wang
, By (author)
Wanqiu Deng
, By (author)
Yanli Hao
This book is currently unavailable. Enquire to check if we can source a used copy
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| book description |
This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.
| product details |
Normally shipped |
Enquiries only
Publisher |
Springer Verlag, Singapore
Published date |
31 Dec 2024
Language |
Format |
Hardback
Pages |
300
Dimensions |
235 x 155 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-9-8197-7789-1
Readership Age |
BISAC |
business & economics / e-commerce / general (see also computers / electronic commerce)
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