|
|
books
| book details |
AI and Consumer Interaction in Business: From Recommendation to Emotional Connection
By (author) Feifei Yang
|
|
| on special |
normal price: R 6 475.95
Price: R 6 151.95
|
| book description |
This book bridges cutting-edge AI research with actionable business recommendations, revealing how recommendation type, communication style, AI humanity, and even AI humor shape consumer engagement. Utilizing a mixed-method approach that combines experiments and surveys, the research offers a comprehensive framework to optimize AI interactions—whether through chatbots or social media. Key business insights include: (1) decoding the psychology behind AI-driven customer responses, (2) actionable insights for balancing efficiency and emotional resonance, and (3) fresh perspectives on AI’s role in marketing. Written for practitioners and academics alike, it balances rigor with accessibility, making it indispensable for navigating the future of AI-powered engagement.
| product details |
Normally shipped |
Publisher | Springer Verlag, Singapore
Published date | 8 May 2026
Language |
Format | Hardback
Pages | 174
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-9-8195-9429-0
Readership Age |
BISAC | business & economics / customer service
| other options |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
Matt Dinniman
Paperback / softback
480 pages
was: R 507.95
now: R 446.95
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
|
|
