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The Globalization of Chinese Television: Internationalization, Transnationalization and Renationalization

By (author) Hong Zhang

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normal price: R 3 107.95

Price: R 2 797.95

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| book description |

This book offers a clear and authoritative analysis of Chinese televisionâ€™s evolution through global integration. Drawing on classical and contemporary globalization theories, it reveals how state strategy, market reform and transnational forces have negotiated Chinaâ€™s distinctive media transformation. Essential reading for media scholars, policymakers and professionals engaged with Chinaâ€™s reform and opening-up trajectory. Â By placing these developments within broader debates on Globalization 2.0 and the growing influence of the Global South, the book offers a timely and sophisticated analysis of Chinese television. A major contribution to global media studies, Chinese communication research, and political economy. Terhi Rantanen,Â Professor of Global Media and Communications, LSE Rigorous in its analysis of the evolution of Chinaâ€™s television, with detailed case studies encompassing the local, national and international channels, Hong Zhangâ€™s excellent book demonstrates the central role that the Chinese government has played in the growing globalization of Chinese television. Highly commendable. Daya Thussu, Professor of International Communication, Hong Kong Baptist University