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Opinion Mining in Information Retrieval

By (author) Surbhi Bhatia, By (author) Poonam Chaudhary, By (author) Nilanjan Dey

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This book discusses in detail the latest trends in sentiment analysis,focusing on â€œhow online reviews and feedback reflectÂ the opinions of users and have led to a major shift in the decision-making process at organizations.â€ Social networking has become essential in todayâ€™s society. In the past, peopleâ€™s decisions toÂ buy certain products (and companiesâ€™ efforts to sell them) were largely based onÂ advertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to oneâ€™s circle of friends, family or small surveys;it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on. Though not always easy, the transition from surveys to social media isÂ certainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketingÂ and strategy, setting up new policies and making decisions based on opinion mining techniques.Â

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Fifteen Dogs

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Paperback / softback
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was: R 280.95
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