|
|
books
| book details |
Entering the Global Arena: Emerging States, Soft Power Strategies and Sports Mega-Events
By (author) Jonathan Grix, By (author) Paul Michael Brannagan, By (author) Donna Lee
|
|
| on special |
normal price: R 1 707.95
Price: R 1 536.95
|
| book description |
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.
| product details |
Normally shipped |
Publisher | Springer Verlag, Singapore
Published date | 26 Jul 2019
Language |
Format | Hardback
Pages | 117
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-9-8113-7951-2
Readership Age |
BISAC | social science / human geography
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 121.95
Price | R 1 909.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
Matt Dinniman
Paperback / softback
480 pages
was: R 514.95
now: R 452.95
|
|
|
|
|
|
|
