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The Cultural Context in Business Communication
Edited by Susanne Niemeier, Edited by Charles P. Campbell, Edited by René Dirven, â€
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| book description |
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at “culture†as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast English with cultures such as Chinese, German, Dutch, Finnish, and Irish. The book closes with two chapters on training for effective business communication and provide models in participatory training and gaming.
| product details |
Normally shipped |
Publisher | John Benjamins Publishing Co
Published date | 15 Dec 1998
Language |
Format | Hardback
Pages | 269
Dimensions | 245 x 164 x 0mm (L x W x H)
Weight | 645g
ISBN | 978-9-0272-2176-6
Readership Age |
BISAC |
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Mason Coile
Paperback / softback
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