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A Short Novel on Men's Fashion

By (author) Olivier Saillard

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normal price: R 1,422.95

Price: R 1,280.95


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A behind-the-scenes history of Pitti Uomo and the creative development of men’s fashion over the past 40 years Since the 1980s, men’s fashion has left behind the staid predictability of earlier years and undergone a fundamental mutation. Men are now acknowledged to have the same desires as women in deriving pleasure from appearance and ornament. The time when a wife would choose her husband’s clothes for him is long over. Fashion marketed to men, presented at Fashion Week shows and distributed in specialized stores, has gotten more and more exciting, and men’s fashion has accordingly enjoyed a growing critical recognition of its creative nature. Since 1972 Pitti Uomo, the trade show for men’s fashion held twice a year in Florence, has been the principal protagonist of these developments. Registering minimal variations in trends as well as great changes, Pitti Uomo has become the most influential show of menswear and continues to attract the most creative designers. A Short Novel on Men’s Fashion uses Pitti Uomo as the lens through which to consider the exhilarating recent progress of men’s fashion. Bringing together personal perspectives by journalists and key figures on how menswear has changed over the last 40 years, alongside illustrations of designs by brands such as Armani, Fred Perry, Church’s, Marni, Aspesi and Brunello Cuccinelli, A Short Novel on Men’s Fashion offers an engaging insider history of recent developments in menswear.

| product details |



Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | Marsilio
Published date | 17 Feb 2020
Language |
Format | Hardback
Pages | 240
Dimensions | 267 x 210 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-8-8297-0313-5
Readership Age |
BISAC |


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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |
Normal Price | R 1,636.95
Price | R 1,473.95 | on special |



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