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Hospitalidad Irracional: El Poder de Dar MÃ¡s de Lo Que Se Espera de Ti / Unreasonable Hospitality

By (author) Will Guidara

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El libro que cautivÃ³ a mÃ¡s de medio millÃ³n de lectores, que inspirÃ³ la serie The bear y que revolucionÃ³ la industria de la hospitalidad. Con solo veintisÃ©is aÃ±os, Will Guidara asumiÃ³ el mando de Eleven Madison Park, un restaurante cuyo esplendor quedaba lejos en el tiempo, convirtiÃ©ndolo a los pocos aÃ±os en el mejor del mundo. Â¿CÃ³mo lo logrÃ³? Con una filosofÃa revolucionaria: un cambio de paradigma que situaba al cliente en el centro de su negocio y que abogaba por dar siempre mÃ¡s de lo que se espera de uno. Guidara y su equipo convirtieron simples servicios en experiencias extraordinarias. El ejemplo mÃ¡s memorable es la vez en la que sirvieron unos perritos calientes a dos clientes de sus tres estrellas Michelin que se lamentaban de llevar dÃas en Nueva York sin haberlos probado aÃºn. La publicaciÃ³n de este libro se ha convertido en un fenÃ³meno de ventas en Estados Unidos y sirviÃ³ como referencia para la segunda temporada de la serie del momento, The Bear. Su historia, que trasciende el mundo de la cocina, ha servido de inspiraciÃ³n para aquellos que, como Guidara, buscan alcanzar la excelencia, sorprender y resolver los desafÃos profesionales que la vida les plantea. Ahora, enseÃ±a a otros cÃ³mo convertir cada gesto, cada acciÃ³n ordinaria, en un momento inolvidable. ENGLISH DESCRIPTION The book that's redefining hospitality and inspiring readers in every industry. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Memorable, over-the-top, bespoke hospitality. Guidara's team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, mai-tais and beach chairs to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention. Today, he teaches others how to transform ordinary transactions into extraordinary experiences.

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was: R 295.95
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Paperback / softback
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was: R 295.95
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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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