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Content Infrastructure Management: Results of an empirical study in the print industry

By (author) Alexander Benlian, Foreword by Prof. Dr. Dres. h.c. Arnold Picot, Foreword by Prof. Dr. Thomas Hess

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Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be substantiated with rationalistic decision logic. One of the key questions in media companies is the way how and where digital content should be stored to op- mally support primary activities (or core processes). However, state-of-the-art lite- ture in MIS research falls short of giving answers to this question, as hardly the al- cation of hardware, software, or databases has been treated so far – mostly just from one single (or even no) theoretical perspective.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Deutscher Universitats-Verlag
Published date | 30 May 2006
Language | English
Format | Paperback / softback
Pages | 246
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-8350-0368-2
Readership Age |
BISAC | business & economics / marketing / general


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