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Präferenzanalyse für Dienstleistungsinnovationen mittels multimedialgestützter Conjointanalyse

By (author) Michael Brusch, Foreword by Prof. Dr. Daniel Baier

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normal price: R 2,187.95

Price: R 2,078.95

| book description |

Michael Brusch prasentiert ein Vorgehenskonzept zur Durchfuhrung einer Praferenzanalyse mittels Conjointanalyse fur Dienstleistungsinnovationen, das vor allem multimediale Stimuli einsetzt. Im Mittelpunkt stehen insbesondere die gezielte Ausrichtung der Datenerhebung auf (potenzielle) Kunden, die Vorschaltung einer umfangreichen Informationsphase, die hinreichende Beschreibung innovativer Eigenschaften durch eine adaquate Prasentation und die explizite Berucksichtigung konstitutiver und spezifischer Dienstleistungsmerkmale.

| product details |



Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Deutscher Universitats-Verlag
Published date | 28 Jul 2005
Language | German
Format | Paperback / softback
Pages | 221
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-8350-0060-5
Readership Age |
BISAC | business & economics / sales & selling

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 3,163.95
 Price | R 3,005.95 | on special |

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

Fifteen Dogs

André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages


Enquiries only
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
 
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