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The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services

By (author) Jan Hendrik Schumann

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normal price: R 2,320.95

Price: R 2,204.95


| book description |

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Gabler
Published date | 24 Sep 2009
Language | English
Format | Paperback / softback
Pages | 265
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-8349-2018-8
Readership Age |
BISAC | business & economics / management science


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Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Readership Age |
Normal Price | R 2,585.95
Price | R 2,456.95 | on special |



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