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Das Kundenbeziehungsrisiko aus Unternehmenssicht

By (author) Jochen Becker

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Die Diskussion Ã¼ber die Risiken unternehmerischen Handels nimmt seit langem einen zentralen Stellenwert innerhalb der betriebswirtschaftlichen Forschung und der Unternehmenspraxis ein. Ausgehend vom wertorientierten Kundenbeziehungsmanagement entwickelt Jochen Becker ein mehrdimensionales Konzept des Kundenbeziehungsrisikos.

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