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| book details |
California Crazy. American Pop Architecture. 45th Ed.
Edited by Jim Heimann
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normal price: R 836.95
Price: R 794.95
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| book description |
At the dawn of the automobile age, Americans’ predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrositiesâ€. Yet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors indulged their creative impulses in the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, California Crazy. Brimming with the best examples of this architectural genre, California Crazy includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the unconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides which allowed these buildings to flourish in profusion. In addition, California Crazy features David Gebhard’s definitive essay, which defined this vernacular movement almost forty years ago. The California Crazy concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.
| product details |
Normally shipped |
Publisher | Taschen GmbH
Published date | 30 Oct 2025
Language |
Format | Hardback
Pages | 480
Dimensions | 217 x 156 x 0mm (L x W x H)
Weight | 1048g
ISBN | 978-3-7544-0018-0
Readership Age |
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Normally shipped |
Readership Age |
Normal Price | R 878.95
Price | R 834.95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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