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| book details |
Dynamische Customer-Journey-Analyse: Entwicklung und Anwendung einer Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen
By (author)
Christian Koch
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normal price: R 2 865.95
Price: R 2 722.95
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| book description |
In dem vorliegenden Buch wird eine neuartige Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen im Rahmen von Mehrkanalstrategien präsentiert und auf Basis eines umfangÂreichen Datensatzes aus über 49.000 realen Customer Journeys getestet. Durch eine dynamische Verarbeitung von Customer-Journey-Daten und die Variation von Datenerhebungszeiträumen können Werbetreibende die zukünftigen Wertbeiträge von Werbekanälen genauer prognostizieren und ihre Werbebudgets zielgerichteter einsetzen. Neben den in Rahmen dieses Werkes verwendeten Markov-Graphen kann die entwickelte Methodik auch auf zahlreiche weitere Attributionsmodelle und Untersuchungsgegenstände angewendet werden. Dies macht sie sowohl für die akademische Forschung als auch für praktische Anwendungen äußerst relevant.
| product details |
Normally shipped |
This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher |
Springer Fachmedien Wiesbaden
Published date |
4 Oct 2024
Language |
German
Format |
Paperback / softback
Pages |
210
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6584-5940-6
Readership Age |
BISAC |
business & economics / marketing / general
| other options |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 3 588.95
Price |
R 3 409.95
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The Quality of Mercy
Siphiwe Gloria Ndlovu
Paperback / softback
384 pages
was: R 340.95
now: R 299.95
Stock is usually dispatched in 6-12 days from date of order
This is indeed a story of mercy and the redemption it offers.
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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER
Clare Leslie Hall
Paperback / softback
320 pages
Enquiries only
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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The History of Man
Siphiwe Gloria Ndlovu
Paperback / softback
288 pages
was: R 360.95
now: R 316.95
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Emil Coetzee, a civil servant in his fifties, is washing blood off his hands when the ceasefire is announced.
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