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| book details |
Basiswissen und Anwendungsbeispiele zum Psychologischen Tourismusmarketing: Tourismusmarketing weiter denken
By (author)
Hans-Peter Herrmann
| on special |
normal price: R 759.95
Price: R 683.95
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| book description |
Während das gegenwärtige Tourismusmarketing primär auf die Sichtbarmachung der Reiseangebote und touristischen Leistungen ausgerichtet ist, richtet sich der Schwerpunkt beim Psychologischen Tourismusmarketing auf den Informationsverarbeitungsprozess. Neben einer stärkeren Aufmerksamkeitslenkung besteht das primäre Ziel darin, eine tiefere kognitive Informationsverarbeitung zu bewirken, damit eine nachhaltige Verankerung der dargebotenen Werbe- und Wissensinhalte im Gedächtnis erfolgt. Hierzu werden neue Strategien und Kundenanspracheformen beschrieben und erläutert.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer
Published date |
2 Mar 2024
Language |
German
Format |
Paperback / softback
Pages |
55
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6584-3979-8
Readership Age |
BISAC |
psychology / industrial & organizational psychology
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Survive the AI Apocalypse: A guide for solutionists
Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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