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Marktsegmentierung für Industriegütermärkte: Marktsegmente bilden, auswählen und bearbeiten in Business-to-Business-Märkten

By (author) Paul Ammann

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normal price: R 379.95

Price: R 341.95

| book description |

Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegütermärkten. B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind mehrere Personen und Gremien beteiligt. Dies führt zu spezifischen Anforderungen für die Marktsegmentierung. In diesem Buch erfahren Sie, nach welchen Kriterien Industriegütermärkte segmentiert werden können und welche Methoden und Tools für die Bewertung und die Bearbeitung ausgewählter Segmente zur Anwendung kommen. 

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Fachmedien Wiesbaden
Published date | 29 Oct 2021
Language | German
Format | Paperback / softback
Pages | 68
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6583-5632-3
Readership Age |
BISAC | business & economics / sales & selling

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 691.95
 Price | R 622.95 | on special |

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