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| book details |
Medieninhalte im Gespräch: Eine Feldstudie
By (author)
Nicole Podschuweit
| on special |
normal price: R 3,374.95
Price: R 3,206.95
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| book description |
Woraus ergibt sich das Einflusspotenzial interpersonaler Kommunikation im Medienwirkungsprozess? Dieses Buch liefert auf der Basis von mehr als 2.500 verdeckt beobachteten Alltagsgesprächen sowie einer anschließenden Befragung der beobachteten Kleingruppen Antworten. Es bestätigt zum einen die zentrale Rolle der Meinungsführer: Häufig sind sie es, die Medieninhalte zum Gesprächsgegenstand machen. Zum anderen verweist das Buch auf ein breites Spektrum von Funktionen, die Massenmedien für die Alltagskommunikation erfüllen. Neben der Information und Persuasion anderer stehen vor allem positive Emotionen im Vordergrund, die die Rezipienten mit Menschen aus ihrem sozialen Nahraum teilen.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Springer Fachmedien Wiesbaden
Published date |
6 Nov 2021
Language |
German
Format |
Hardback
Pages |
516
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6583-4871-7
Readership Age |
BISAC |
social science / media studies
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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance
Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
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Bonsai Success in Southern Africa
Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
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Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
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