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Technischer Vertrieb: Eine praxisorientierte Einführung in das Business-to-Business-Marketing

By (author) Michael Kleinaltenkamp, By (author) Samy Saab

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normal price: R 2 086.95

Price: R 1 982.95

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Das Buch liefert eine praxisorientierte Einführung in das Gebiet Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Bereichs behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieurswissenschaftlichem und anderem nicht-kaufmännischen Hintergrund einen schnellen Überblick in das Tätigkeitsfeld zu ermöglichen. In der 2. Auflage wurden alle Kapitel überarbeitet und um neue Entwicklungen und aktuelle Fallbeispiele ergänzt. Der Inhalt Grundlagen des Business-to-Business-Marketings Strategisches Business-to-Business-Marketing Instrumente des Business-to-Business-Marketings Marketing-Organisation und Implementierung Marketing-Controlling  Ausgewählte Spezialgebiete des Business-to-Business-Marketings

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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Fachmedien Wiesbaden
Published date | 26 May 2021
Language | German
Format | Paperback / softback
Pages | 261
Dimensions | 240 x 168 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6583-2511-4
Readership Age |
BISAC | technology / general

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2 691.95
 Price | R 2 556.95 | on special |

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