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| book details |
Die Digitalisierung von Messeveranstaltern: Eine Untersuchung anhand des Geschäftsmodells
By (author)
Christoph Menke
| on special |
normal price: R 2 885.95
Price: R 2 741.95
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| book description |
Die Digitalisierung ist ein manifestiertes, globales Phänomen, das die Wertschöpfung von Messeveranstaltern nachhaltig beeinflusst. Im Rahmen einer holistischen Betrachtung stellt Christoph Menke die unmittelbaren Auswirkungen der Digitalisierung detailliert dar und leitet daraus konkrete Management-Implikationen ab. Gleichermaßen wird die Wertschöpfungssystematik von Messeveranstaltern aktuell und umfassend dargelegt sowie das Phänomen Digitalisierung in greifbaren Modulen strukturiert und definiert.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
24 Oct 2020
Language |
German
Format |
Paperback / softback
Pages |
378
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6583-1594-8
Readership Age |
BISAC |
business & economics / information management
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Paperback / softback
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was: R 295.95
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