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Digitalisierung und Kommunikation: Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation

Edited by Marcus Stumpf

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normal price: R 2,211.95

Price: R 2,101.95

| book description |

Unter Digitalisierung wird die Autonomisierung, Flexibilisierung und Individualisierung bestehender Prozesse verstanden, die digitale Technologien und innovative Geschäftsmodelle hervorrufen. Diese Entwicklung hat Auswirkungen auf die Kommunikation: Facebook, YouTube, Twitter, kommerzielle Blogs – um nur einige externe Kanäle zu nennen – wetteifern um die Aufmerksamkeit verschiedener Zielgruppen. Hinzu kommen die eigenen digitalen Kanäle der Unternehmen: Unternehmensblogs, Wikis, digitale Presseräume oder traditionelle E-Mails. Den Möglichkeiten, digital zu kommunizieren, scheinen kaum noch Grenzen gesetzt. Die Autoren dieses Bandes untersuchen, wie die Unternehmens- und Marketingkommunikation mit dieser Komplexität verfährt, welche Zielgruppen am besten wie zu erreichen sind und welche Möglichkeiten es gibt, kommunikative Inhalte zu produzieren und zu verbreiten.

| product details |



Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Springer Fachmedien Wiesbaden
Published date | 18 Apr 2019
Language | German
Format | Paperback / softback
Pages | 503
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6582-6112-2
Readership Age |
BISAC | language arts & disciplines / communication

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 3,355.95
 Price | R 3,187.95 | on special |

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 363.95
now: R 345.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
 
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