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| book details |
Handbuch Unternehmenskommunikation: Strategie – Management – Wertschöpfung
Edited by
Ansgar Zerfaß
, Edited by
Manfred Piwinger
, Edited by
Ulrike Röttger
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| book description |
Die dritte Auflage des deutschsprachigen Standardwerks zur Unternehmenskommunikation zeigt, wie Kommunikation zum wirtschaftlichen Erfolg beiträgt, Handlungsspielräume schafft, Beziehungen aufbaut sowie Reputation und Unternehmenswert steigert. Im Mittelpunkt steht konzeptionelles Wissen, das Vorstand, Geschäftsführung und andere Führungskräfte benötigen, um zielführend mit Kommunikationsabteilungen und Agenturen zusammenzuarbeiten. Darüber hinaus erfahren Kommunikationsverantwortliche, Studierende und Wissenschaftler, wie man Kommunikation managen und Erfolgspotenziale aufbauen kann. Das Handbuch verbindet betriebswirtschaftliches Know-how mit kommunikationswissenschaftlichen Konzepten und Erfahrungen aus der Unternehmenspraxis. Grundbegriffe werden ebenso vermittelt wie neue Erkenntnisse zur digitalen Transformation, Agilität und Internationalisierung, zum Einsatz von Managementtools, Influencer- und CEO-Kommunikation, dem Alignment von Unternehmens- und Kommunikationszielen sowieden Merkmalen exzellenter Kommunikationsabteilungen.
| product details |
Normally shipped |
Enquiries only
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
2 Mar 2022
Language |
German
Format |
Hardback
Pages |
1065
Dimensions |
235 x 155 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6582-2932-0
Readership Age |
BISAC |
business & economics / public relations
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