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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz

Edited by Stefan Wehmeier, Edited by Dennis Schoeneborn

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normal price: R 1,608.95

Price: R 1,528.95

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Strategische Kommunikation ist ein wachsendes Feld innerhalb der Kommunikationsforschung. Strategische Kommunikation bewegt sich in der Praxis jedoch zumeist in einem Spannungsfeld zwischen intendierten, zielgerichteten Kommunikationspraktiken einerseits und nicht-intendierten, emergenten Kommunikationspraktiken andererseits, die nichtsdestotrotz strategische Wirkung entfalten können. Der Band dokumentiert Ergebnisse und Debatten zum Spannungsfeld der strategischen Kommunikation, basierend auf der Jahrestagung 2015 der DGPuK-Fachgruppe PR und Organisationskommunikation an der Universität Greifswald. 

| product details |



Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Springer Fachmedien Wiesbaden
Published date | 2 Aug 2017
Language | German
Format | Paperback / softback
Pages | 278
Dimensions | 240 x 168 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6581-7633-4
Readership Age |
BISAC | business & economics / public relations

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2,097.95
 Price | R 1,992.95 | on special |

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