home
sign in
my orders
my e-books
my trolley
my account
contact
keyword
isbn13
author
title
| can't find it |
Tell us the title, author
and / or ISBN number
*
Any other details such as author,
ISBN, title or genre. Please be specific
What is your email address?
*
Not a valid email address
| browse books |
Textbooks
books
antiques & collectibles
architecture
art
biography & autobiography
body, mind & spirit
business & economics
comics & graphic novels
computers
cooking
crafts & hobbies
drama
education
family & relationships
fiction
foreign language study
games
gardening
health & fitness
history
house & home
humor
juvenile fiction
juvenile nonfiction
language arts & disciplines
law
literary collections
literary criticism
mathematics
medical
music
nature
non-classifiable
performing arts
pets
philosophy
photography
poetry
political science
psychology
reference
religion
science
self-help
social science
sports & recreation
study aids
technology
transportation
travel
true crime
books
| book details |
Grundlagen der Public Relations: Eine kommunikationswissenschaftliche Einführung
By (author)
Ulrike Röttger
, By (author)
Jana Kobusch
, By (author)
Joachim Preusse
| on special |
normal price: R 1 442.95
Price: R 1 370.95
| add to trolley |
processing...
| book description |
Das Lehrbuch verortet PR als Lehr- und Forschungsbereich aus einer primär kommunikationswissenschaftlichen Perspektive. Ziel ist es, Leserinnen und Leser mit den zentralen Grundbegriffen, Theorien und Modellen der PR sowie dem aktuellen Stand der wissenschaftlichen Reflexion vertraut zu machen. Neben der Auseinandersetzung mit unterschiedlichen disziplinären Perspektiven, theoretischen Ansätzen und Modellen werden einzelne Tätigkeitsfelder, Arbeitsbereiche und Instrumente sowie die Konzeption strategischer PR näher beleuchtet. In dem Band werden PR-relevantes Wissen zusammengeführt sowie zentrale Begrifflichkeiten und Konzepte der PR-Forschung geklärt. Für die dritte Auflage wurde der Band aktualisiert und um ein Kapitel zu neueren kritischen bzw. postmodernen PR-Theorien ergänzt.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer Fachmedien Wiesbaden
Published date |
9 Jun 2017
Language |
German
Format |
Paperback / softback
Pages |
242
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6581-7502-3
Readership Age |
BISAC |
literary collections / general
| other options |
| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |
| specials |
Survive the AI Apocalypse: A guide for solutionists
Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.
| more |
| add to trolley |
processing...
The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
| more |
| add to trolley |
processing...
The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
| more |
| add to trolley |
processing...
The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
| more |
| enquire |
processing...
Copyright 2025
|
terms and conditions
