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| book details |
Theorie der Public Diplomacy: Sozialtheoretische Grundlegung einer Form strategischer Kommunikation
By (author)
Claudia Auer
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normal price: R 2 077.95
Price: R 1 869.95
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| book description |
Claudia Auer entwickelt eine Theorie der Public Diplomacy, die handlungstheoretische Ansätze mit makrosoziologischen Perspektiven zusammenführt. Detailliert analysiert sie einen bislang kaum erforschten Bereich kommunikativen Handelns und zeigt gleichzeitig, dass mit der sozialtheoretischen Grundlegung nicht nur Public Diplomacy, sondern verschiedene Formen strategischer und öffentlicher Kommunikation theoretisch erfasst werden können. Ihre Überlegungen zum Entwurf einer Theorie der PR und des Journalismus lassen erkennen, dass diese auch in solchen Forschungsfeldern zu neuen und weiterführenden Erkenntnissen führen können, die bereits durch Sozialtheorien gut erfasst worden sind.
| product details |
Normally shipped |
This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher |
Springer Fachmedien Wiesbaden
Published date |
24 Feb 2017
Language |
German
Format |
Paperback / softback
Pages |
537
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6581-7472-9
Readership Age |
BISAC |
business & economics / public relations
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Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 2 946.95
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