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Vergleichende Werbung für die Positionierung neuer Marken: Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse

By (author) Robert Kramer

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normal price: R 1,988.95

Price: R 1,889.95

| book description |

Anhand einer Strukturgleichungsanalyse zeigt der Autor auf, wie vergleichende Werbung durch die Rezipienten verarbeitet wird und in welchen Fällen Vorteile durch den Einsatz zu erwarten sind. Dabei untersucht er die Wirkung auf die Konsumenten in drei verschiedenen Produktkategorien und für Werbevergleiche unterschiedlicher Intensität. Hierbei werden Konsumgüter nach den Merkmalen Nutzungsdauer (Ver- und Gebrauchsgüter) sowie Art des Produktnutzens (hedonistisch bzw. funktional) betrachtet.

| product details |



Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date | 16 Nov 2016
Language | German
Format | Paperback / softback
Pages | 271
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6581-6469-0
Readership Age |
BISAC | business & economics / sales & selling

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2,741.95
 Price | R 2,604.95 | on special |

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Fifteen Dogs

André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
 
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