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| book details |
Business Innovation Management: Geschäftsmodellinnovationen und multidimensionale Innovationen im digitalen Hyperwettbewerb
By (author)
Roland Eckert
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normal price: R 3 091.95
Price: R 2 936.95
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| book description |
Dieses Buch befasst sich mit dem Geschäftsmodell- und Innovationswettbewerb im digitalen Wettbewerb. Der zukünftige wirtschaftliche Erfolg wird von der Fähigkeit zu Geschäftsmodellinnovationen und multidimensionalen Innovationen (z.B. Lean Startup) sowie dem Aufbau einer Business Innovation Factory abhängen. Im digitalen Hyperwettbewerb wird dieser neue Wettbewerb um Chancenanteile immer wichtiger. Ein Unternehmen, welches im Chancenanteilswettbewerb versagt, wird aber auch im klassischen Marktanteilswettbewerb nicht erfolgreich sein. Der zukünftige Erfolg im digitalen Wettbewerb erfordert eine grundlegende Veränderung der Perspektive des Top-Managements: vom operativen Geschäftsmodell zum Business Model Prototype, von eindimensionalen Innovationen (Produkt-, Prozess- und operative Geschäftsmodellinnovationen) zu multidimensionalen Innovationen (strategische und integrierte Geschäftsmodellinnovationen). Gleichzeitig muss  der bekannte strategische Managementprozess miteinem neuen strategischen Business Innovation Managementprozess verbunden werden.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
4 Nov 2016
Language |
German
Format |
Hardback
Pages |
271
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6581-3455-6
Readership Age |
BISAC |
business & economics / production & operations management
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