Bookshelf
study guides books reading lists e-books
home sign in my orders my e-books my trolley my account contact
| can't find it |

| browse books |
books
 

books

| book details |

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment: Evidence from Four Countries

By (author) Isabell Koinig

| on special |

normal price: R 2 267.95

Price: R 2 153.95

| book description |

Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment. 

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date | 18 Mar 2016
Language |
Format | Paperback / softback
Pages | 378
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6581-3133-3
Readership Age |
BISAC |

| other options |

| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |

| specials |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only
 
Copyright 2025 |  terms and conditions