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| book details |
Motoren der Innovation: Zukunftsperspektiven der Innovationsforschung
Edited by
Carsten Schultz
, Edited by
Katharina Hölzle
| on special |
normal price: R 4,109.95
Price: R 3,698.95
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| book description |
​Diese Schrift erscheint zu Ehren von Prof. Dr. Dr. h.c. Hans Georg Gemünden (TU Berlin). Die betriebswirtschaftliche Innovationsforschung befähigt Unternehmen, erfolgreich Innovationen zu initiieren, Innovationsprojekte durchzuführen und neue Produkte und Dienstleistungen in den Markt einzuführen. Es werden Anforderungen an die strategischen, organisatorischen und kulturellen Rahmenbedingungen abgeleitet und unternehmensinterne und -externe Motoren der Innovation aufgezeigt. Unternehmensintern wird die Rolle des Menschen, unnternehmensextern wird die Einbindung von Wertschöpfungspartnern und Kunden im Innovationsprozess betont. Einer der herausragenden Protagonisten in vielen dieser Themengebiete ist Prof. Gemünden. Die Beitragsautoren gehen der Frage nach, wie sich die Anforderungen an das Innovationsmanagement in Zukunft ändern und welche Zukunftsperspektiven sich daraus für die Praxis und Forschung eröffnen.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
12 Jun 2014
Language |
German
Format |
Hardback
Pages |
373
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-6134-0
Readership Age |
BISAC |
business & economics / production & operations management
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