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| book details |
Internationalisierung in der Tourismuswirtschaft: Das Beispiel Jordanien
By (author)
Markus Pillmayer
| on special |
normal price: R 2 679.95
Price: R 2 545.95
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| book description |
​Fortschreitende Internationalisierungsprozesse haben weltweit auch im Tourismus zu erheblichen Transformationen auf der Anbieterseite geführt. Die wissenschaftliche Auseinandersetzung ist zwar bemüht, mit den Veränderungen Schritt zu halten, dennoch besteht nach wie vor ein beträchtliches Forschungsdefizit in Hinblick auf Risiken und Chancen, die touristischen Unternehmen durch Internationalisierungsprozesse entstehen. Das gilt in besonderer Weise für den Nahen Osten, der immer noch zu den Zielgebieten gehört und dessen touristische Unternehmen massiv von Veränderungen im internationalen Kooperationsgeschehen betroffen sind. Markus Pillmayer stellt Internationalisierung anhand eines multioptionalen Ansatzes über verschiedene Zugänge, die als theoretischer Referenzrahmen für das Vorhaben fungieren, als Prozessphänomen dar.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
5 May 2014
Language |
German
Format |
Paperback / softback
Pages |
227
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-5731-2
Readership Age |
BISAC |
business & economics / entrepreneurship
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
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Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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