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| book details |
Die Spätentscheider: Medieneinflüsse auf kurzfristige Wahlentscheidungen
By (author)
Carsten Reinemann
, By (author)
Marcus Maurer
, By (author)
Thomas Zerback
, By (author)
Olaf Jandura
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normal price: R 1 517.95
Price: R 1 365.95
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| book description |
Wahlen werden in Deutschland mittlerweile maßgeblich von Personen entschieden, die sich erst kurz vor der Wahl auf eine Partei festlegen. Wer aber sind diese Spätentscheider und wie treffen sie ihre Wahl? Sind ihre Entscheidungen irrational und impulsiv oder im Gegenteil besonders gewissenhaft und daher verzögert? Welche Informationen ziehen sie heran und sind sie besonders anfällig für Medieneinflüsse? Um diese und weitere Fragen zu beantworten, haben die Autoren im Bundestagswahlkampf 2009 eine Mehr-Methoden-Studie durchgeführt. Darin verknüpfen sie eine repräsentative Panel-Befragung mit einer Inhaltsanalyse der Wahlkampfberichterstattung sowie einer Realtime-Response-Studie zum TV-Duell.
| product details |
Normally shipped |
This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher |
Springer Fachmedien Wiesbaden
Published date |
9 Jul 2013
Language |
German
Format |
Paperback / softback
Pages |
294
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-2655-4
Readership Age |
BISAC |
political science / history & theory
| other options |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 1 922.95
Price |
R 1 730.95
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