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Public Marketing: Marketing-Management für den öffentlichen Sektor

By (author) Stefanie Wesselmann, By (author) Bettina Hohn

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normal price: R 1,193.95

Price: R 1,133.95

| book description |

Dieses Lehrbuch vermittelt fundiert und gut verständlich die theoretischen Grundlagen des öffentlichen Marketing. Stefanie Wesselmann und Bettina Hohn zeigen auf, wo eine Übertragung des (privatwirtschaftlichen) Marketing auf den öffentlichen Sektor sinnvoll ist. Vielfältige Praxisbeispiele aus öffentlichen Verwaltungen, Städten und Gemeinden sowie aus Nonprofit-Organisationen veranschaulichen, wie Marketing zur Verbesserung der Kundenorientierung beitragen kann. Die 4. Auflage wurde vollständig überarbeitet und um ein neues Kapitel zum Markenmanagement und eine Case Study erweitert. Der Inhalt • Grundbegriffe des Marketing• Stadtmarketing als Antwort auf den Städtewettbewerb• Marketing-Prozess• Case Study: Entwicklung einer Stadtmarke mit Hilfe von Design Thinking• Fundraising – Spenden und Sponsoring im Public Marketing• Qualitätsmanagement

| product details |



Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date | 5 Jul 2017
Language | German
Format | Paperback / softback
Pages | 198
Dimensions | 240 x 168 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-6580-2131-3
Readership Age |
BISAC | business & economics / nonprofit organizations & charities

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Readership Age |
Normal Price | R 1,898.95
 Price | R 1,803.95 | on special |

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

Fifteen Dogs

André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
 
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