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| book details |
Identitätsbasierte Markenführung im Investitionsgüterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen
By (author)
Juliane Krause
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normal price: R 1 902.95
Price: R 1 711.95
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| book description |
​Im KonsumÂgüterÂbereich sind emotionale Werte wie Marke-Kunde-Beziehungen ein erfolgreiches Instrument zur nachÂhaltigen DifferenÂzierung vom Wettbewerb. Da organisationale Entscheider in der Regel über ein tief verankertes rationales Selbstbild verÂfügen, stellt sich die Frage, ob dies auch für den Investitionsgüterbereich gilt. Juliane Krause zeigt, dass bisherige Studien zum Aufbau von Marke-Kunde-Beziehungen einzig auf die Beziehung zwischen MitarÂbeiter und Kunde fokussieren und dabei den Einfluss der Beziehung zwischen Mitarbeiter und Marke vernachlässigen. Sie entwickelt ein praktisch anwendbares sowie quantitativ-empirisch validiertes Modell, das die WirkungsÂzusammenÂhänge zwischen diesen Beziehungen im Hinblick auf das Verhalten organisationaler Entscheider im Investitionsgüterbereich darstellt.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
4 May 2013
Language |
German
Format |
Paperback / softback
Pages |
244
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6580-1647-0
Readership Age |
BISAC |
business & economics / sales & selling
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The Memory Collectors: A Novel
Dete Meserve
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320 pages
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
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232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.
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