home
sign in
my orders
my e-books
my trolley
my account
contact
keyword
isbn13
author
title
| can't find it |
Tell us the title, author
and / or ISBN number
*
Any other details such as author,
ISBN, title or genre. Please be specific
What is your email address?
*
Not a valid email address
| browse books |
Textbooks
books
antiques & collectibles
architecture
art
biography & autobiography
body, mind & spirit
business & economics
comics & graphic novels
computers
cooking
crafts & hobbies
drama
education
family & relationships
fiction
foreign language study
games
gardening
health & fitness
history
house & home
humor
juvenile fiction
juvenile nonfiction
language arts & disciplines
law
literary collections
literary criticism
mathematics
medical
music
nature
non-classifiable
performing arts
pets
philosophy
photography
poetry
political science
psychology
reference
religion
science
self-help
social science
sports & recreation
study aids
technology
transportation
travel
true crime
books
| book details |
Conjointanalyse
Edited by
Daniel Baier
, Edited by
Michael Brusch
| on special |
normal price: R 2,187.95
Price: R 2,078.95
| add to trolley |
processing...
| book description |
Die Conjointanalyse ist ein wichtiges Marketing-Instrument, mit dem man die Kundenorientierung verbessern, die Marktabdeckung, Umsätze und Gewinne bei den eigenen Produkten steigern sowie neue Sachgüter und Dienstleistungen erfolgreich in Märkten platzieren kann. Dieses Buch präsentiert umfassend Methoden, Anwendungen und Praxisbeispiele zu diesem modernen Denkansatz. Renommierte Experten aus Wissenschaft und Praxis vermitteln, wie die Conjointanalyse erfolgreich in der Unternehmenspraxis genutzt werden kann. Diskutiert wird, wie man Marktforschung betreiben und damit Kundenwünsche erheben sowie unter Verwendung von Simulationsrechnungen Produkte marktorientiert verbessern oder neu einführen kann. Betriebswirtschaftliche Anwendungen zur Marktsegmentierung, Produktplanung, -gestaltung und -einführung ebenso wie branchenbezogene Anwendungsberichte verdeutlichen den Stellenwert dieses Marketing-Instrumentes. Mit einem Geleitwort des renommierten US-amerikanischen Professors Paul E. Green.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
7 Aug 2009
Language |
German
Format |
Hardback
Pages |
324
Dimensions |
234 x 156 x 19mm (L x W x H)
Weight |
631g
ISBN |
978-3-6420-0753-8
Readership Age |
BISAC |
drama / shakespeare
| other options |
| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |
| specials |
Bonsai Success in Southern Africa
Carl Morrow
Paperback / softback
160 pages
Enquiries only
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
| more |
| enquire |
processing...
Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
| more |
| add to trolley |
processing...
The Ballerina and the Bull: Anarchist Utopias in the Age of Finance
Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
| more |
| add to trolley |
processing...
Copyright 2024
|
terms and conditions
