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| book details |
Conjointanalyse
Edited by
Daniel Baier
, Edited by
Michael Brusch
| on special |
normal price: R 2,307.95
Price: R 2,077.95
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| book description |
Die Conjointanalyse ist ein wichtiges Marketing-Instrument, mit dem man die Kundenorientierung verbessern, die Marktabdeckung, Umsätze und Gewinne bei den eigenen Produkten steigern sowie neue Sachgüter und Dienstleistungen erfolgreich in Märkten platzieren kann. Dieses Buch präsentiert umfassend Methoden, Anwendungen und Praxisbeispiele zu diesem modernen Denkansatz. Renommierte Experten aus Wissenschaft und Praxis vermitteln, wie die Conjointanalyse erfolgreich in der Unternehmenspraxis genutzt werden kann. Diskutiert wird, wie man Marktforschung betreiben und damit Kundenwünsche erheben sowie unter Verwendung von Simulationsrechnungen Produkte marktorientiert verbessern oder neu einführen kann. Betriebswirtschaftliche Anwendungen zur Marktsegmentierung, Produktplanung, -gestaltung und -einführung ebenso wie branchenbezogene Anwendungsberichte verdeutlichen den Stellenwert dieses Marketing-Instrumentes. Mit einem Geleitwort des renommierten US-amerikanischen Professors Paul E. Green.
| product details |
Normally shipped |
Available from overseas. Delivery time is 14 - 21 days
Publisher |
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date |
7 Aug 2009
Language |
German
Format |
Hardback
Pages |
324
Dimensions |
234 x 156 x 19mm (L x W x H)
Weight |
631g
ISBN |
978-3-6420-0753-8
Readership Age |
BISAC |
drama / shakespeare
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