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Broadband Society and Generational Changes

Series edited by Julian Gebhardt, Edited by Fausto Colombo, Edited by Leopoldina Fortunati

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normal price: R 2 289.95

Price: R 2 175.95


| book description |

The role generations play in accepting and shaping digital technologies, and possibly vice versa, is an increasingly relevant issue in contemporary society. For the first time in the academic debate, this volume outlines the theoretical issues and explores some results from empirical researches on the relationship between generations and the media in digital society. The first part of the book deals with the theoretical debate on generations, from Mannheim’s to the revisiting of some classical notions shaped by disciplines as history, demography, marketing and sociology. The second part gathers a selection of researches at international level, with particular attention to the European context. Though each research used specific methodologies, the main approaches focused on media domestication by young and old generations, and on the comparative analyses of different generations in adopting media.

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Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | Peter Lang AG
Published date | 21 Jan 2011
Language |
Format | Hardback
Pages | 320
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 510g
ISBN | 978-3-6316-0419-9
Readership Age |
BISAC | technology / telecommunications


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 3 978.95
Price | R 3 779.95 | on special |



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