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Customer Care Im Internet: Eine Analyse Des Zusammenhangs Von Kundenorientierung, Kundenbetreuung, Kundenzufriedenheit Und Kundenbindung Unter Besonderer Beruecksichtigung Des Mediums Internet Am Beispiel Der Robert Bosch Gmbh
By (author)
Senior Research Associate Nicole Klein
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normal price: R 5,693.95
Price: R 5,124.95
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| book description |
Bislang wurden die Themen Kundenorientierung, Kundenbetreuung, Kundenzufriedenheit und Kundenbindung zwar bereits wissenschaftlich bearbeitet, jedoch meistens gesondert voneinander betrachtet. Ziel dieser Arbeit ist die Integration dieser einzelnen Bausteine in ein in sich schlüssiges, strukturiertes und speziell auf die Anforderungen des Internet ausgerichtetes Konzept. Mit Hilfe der Methodik einer Balanced-Scorecard wurde eine Customer-Care-Scorecard entwickelt, die für alle kundenbezogenen Bereiche Ziele, Maßnahmen und überprüfbare Indikatoren aufzeigt. Als Ergebnis bietet diese Untersuchung den Unternehmen ein umsetzbares Konzept zur Realisierung einer erfolgreichen und wirtschaftlichen Anbieter-(End-)Kunden-Beziehung im Internet.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Peter Lang AG
Published date |
18 Jan 2005
Language |
German
Format |
Paperback / softback
Pages |
326
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6315-2996-6
Readership Age |
BISAC |
business & economics / marketing / research
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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance
Johanna Isaacson
Paperback / softback
288 pages
was: R 323.95
now: R 291.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
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Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 315.95
now: R 283.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
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