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| book details |
Internes Marketing Von Dienstleistungsunternehmungen: Fundierungsmoeglichkeiten Mittels Ausgewaehlter Konzepte Der Transaktionsanalyse
By (author)
Henning Schulze
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normal price: R 3 772.95
Price: R 3 395.95
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| book description |
Die vorliegende Untersuchung befaßt sich mit möglichen Ansätzen, transaktionsanalytische Konzepte zur Unterstützung des personalorientierten internen Marketing von Dienstleistungs-Unternehmungen einzusetzen. Neben der Darstellung der spezifischen Implikationen von Dienstleistungen und des internen Marketing beinhaltet dieses Buch eine themenorientierte Einführung in die Transaktionsanalyse. Der Leser wird, unterstützt von Beispielen, Graphiken und Abbildungen, in die zentralen Konzepte der Transaktionsanalyse eingeführt. Anhand unterschiedlicher Praxisfelder wird gezeigt, wie die transaktionsanalytischen Begrifflichkeiten und das einschlägige Instrumentarium in Dienstleistungsunternehmungen nutzbringend zur Diagnose, Behebung und Prophylaxe sozialer Störungen eingesetz werden kann.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Peter Lang AG
Published date |
1 Apr 1992
Language |
German
Format |
Paperback / softback
Pages |
344
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-6314-4845-8
Readership Age |
BISAC |
business & economics / marketing / research
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Normally shipped |
This title is going to reprint. Please check again soon.
Readership Age |
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