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Marketing: Eine entscheidungsorientierte Einführung

By (author) Reinhold Decker, By (author) Frank Kroll, By (author) Martin Meißner, By (author) Ralf Wagner

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normal price: R 1,174.95

Price: R 1,057.95

| book description |

Die Autoren bieten einen kompakten Einstieg in das entscheidungsorientierte Marketing. Im Zentrum steht die Vermittlung eines elementaren Methoden- und Modellverständnisses. Der Leser soll auf diese Weise in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um so profunde Marketingentscheidungen treffen oder vorbereiten zu können. Die in den einzelnen Kapiteln behandelten Themenstellungen werden, der grundsätzlichen Zielsetzung des Buches folgend, sowohl unter qualitativen als auch unter quantitativen Gesichtspunkten behandelt. Der Inhalt Einführung in das Marketing Marketingrelevante Grundlagen der Entscheidungstheorie Strategisches Marketing Produktpolitik Preispolitik Kommunikationspolitik Vertriebspolitik

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Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date | 2 Feb 2016
Language | German
Format | Paperback / softback
Pages | 268
Dimensions | 240 x 168 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-5408-7455-3
Readership Age |
BISAC | business & economics / sales & selling

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Normally shipped | Stock is usually dispatched in 10-14 days from date of order
Readership Age |
Normal Price | R 1,549.95
 Price | R 1,394.95 | on special |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 1,621.95
 Price | R 1,459.95 | on special |

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