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Marketing: Eine entscheidungsorientierte EinfÃ¼hrung

By (author) Reinhold Decker, By (author) Frank Kroll, By (author) Martin MeiÃŸner, By (author) Ralf Wagner

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Die Autoren bieten einen kompakten Einstieg in das entscheidungsorientierte Marketing. Im Zentrum steht die Vermittlung eines elementaren Methoden- und ModellverstÃ¤ndnisses. Der Leser soll auf diese Weise in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um so profunde Marketingentscheidungen treffen oder vorbereiten zu kÃ¶nnen. Die in den einzelnen Kapiteln behandelten Themenstellungen werden, der grundsÃ¤tzlichen Zielsetzung des Buches folgend, sowohl unter qualitativen als auch unter quantitativen Gesichtspunkten behandelt. Der Inhalt EinfÃ¼hrung in das Marketing Marketingrelevante Grundlagen der Entscheidungstheorie Strategisches Marketing Produktpolitik Preispolitik Kommunikationspolitik Vertriebspolitik

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Fifteen Dogs

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Paperback / softback
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was: R 280.95
now: R 252.95
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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
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Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages

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In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.

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