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Moving into Mass Customization: Information Systems and Management Principles

Edited by Claus Rautenstrauch, Edited by Ralph Seelmann-Eggebert, Edited by Klaus Turowski

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normal price: R 4 534.95

Price: R 4 307.95


| book description |

Mass Customization leads the strategy of today`s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published date | 9 Jul 2002
Language |
Format | Paperback / softback
Pages | 248
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-5404-3611-9
Readership Age |
BISAC | business & economics / customer service


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