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| book details |
Methoden der empirischen Kommunikationsforschung: Eine Einfuhrung
By (author)
Hans-Bernd Brosius
, By (author)
Alexander Haas
, By (author)
Friederike Koschel
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normal price: R 1 153.95
Price: R 1 096.95
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| book description |
Das Standardwerk ist eine Einfuhrung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln und eignet sich als vertiefende Begleitung einfuhrender Vorlesungen und als praxisorientierte Handreichung fur Methodenubungen. Leichte Verstandlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs. Fur die siebte Auflage wurde der Band aktualisiert; neu ist im Kapitel uber Beobachtung ein Abschnitt zum Thema Big Data , haufig als Schlagwort gebraucht, aber gerade auch in der Medien- und Kommunikationswissenschaft mit grossem Potenzial.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Springer Fachmedien Wiesbaden
Published date |
9 Jul 2015
Language |
German
Format |
Paperback / softback
Pages |
265
Dimensions |
240 x 168 x 0mm (L x W x H)
Weight |
485g
ISBN |
978-3-5311-9995-5
Readership Age |
BISAC |
language arts & disciplines / communication
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