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Public Diplomacy

By (author) Martin Löffelholz, By (author) Claudia Auer, By (author) Sylvia Krichbaum, By (author) Alice Srugies

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normal price: R 2 355.95

Price: R 2 120.95

| book description |

Public Diplomacy bezeichnet alle Kommunikationsaktivitäten individueller und korporativer Akteure, die politische, wirtschaftliche, kulturelle oder wissenschaftliche Beziehungen zu anderen Ländern gestalten und die Wahrnehmung des eigenen Landes im Ausland beeinflussen. Der Band bietet die erste umfassende deutschsprachige Einführung in verständlicher Sprache in das Themenfeld und ist sowohl für Lehrzwecke als auch für Praktiker, z.B. Vertreter kultureller, wirtschaftlicher und Bildungsorganisationen, geeignet.

| product details |



Normally shipped | Forthcoming. We are not accepting backorders for this item yet
Publisher | Springer Fachmedien Wiesbaden
Published date | 12 Jun 2026
Language | German
Format | Paperback / softback
Pages | 0
Dimensions | 240 x 168 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-5311-8323-7
Readership Age |
BISAC | political science / general

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