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| book details |
Eventisierung: Drei Fallstudien zum marketingstrategischen Massenspaß
By (author)
Ronald Hitzler
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normal price: R 1 672.95
Price: R 1 589.95
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| book description |
Zu konstatieren ist ein Trend zur Eventisierung des Lebens in der Gegenwartsgesellschaft schlechthin. Der Begriff ""Eventisierung"" bezeichnet zum einen die Verspaßung von immer mehr Bereichen unseres sozialen Lebens mit einer bestimmten Art kultureller Erlebnisangebote, zum anderen das Machen konkreter Events - sowohl durch Anreicherung kultureller Traditionsveranstaltungen mit zusätzlichen Verlustierungselementen als auch durch strategische Neuschöpfungen von Unterhaltungsformaten für möglichst viele Menschen. Illustriert wird dieser Befund anhand konkreter Studien zum Weltjugendtag (2005 in Köln), zur Kulturhauptstadt (""Metropole Ruhr"" 2010) und zur Loveparade - bis hin zu deren düsterem Ende (Duisburg 2010). Die Zeitdiagnose mündet in die Frage, ob (auch) ""Eventisierung"" möglicherweise ein ""Juggernaut"" ist.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer Fachmedien Wiesbaden
Published date |
25 Nov 2010
Language |
German
Format |
Paperback / softback
Pages |
112
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-5311-7932-2
Readership Age |
BISAC |
social science / sociology / general
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Paperback / softback
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was: R 295.95
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Paperback / softback
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Paperback / softback
320 pages
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The Colonialist: The Vision of Cecil Rhodes
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Paperback / softback
528 pages
was: R 425.95
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