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| book details |
Politische Kommunikation in der Mediengesellschaft: Eine Einführung Band 2: Akteure, Prozesse und Inhalte
By (author)
Otfried Jarren
, By (author)
Patrick Donges
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normal price: R 2 748.95
Price: R 2 473.95
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| book description |
„Politische Kommunikation in der Mediengesellschaft“ ist eine auf zwei Bände angelegte Einführung in dieses immer wichtiger werdende Forschungsfeld. In Band 2 stehen Akteure, Medien und politische Prozesse im Mittelpunkt. Analysiert werden die unterschiedlichen Formen politischer Prozesse. Aus der Sicht politischer Akteure werden dann Strategien, Instrumente und Formen der politischen Public Relations systematisch dargestellt. Die Zusammenarbeit zwischen Akteuren aus Politik, PR und Journalismus werden theoretisch wie empirisch betrachtet und ihre Interaktionen als Handlungssystem interpretiert. Abschließend werden zentrale Befunde zur Politik der Medien vorgestellt und politische Medieninhalte dabei als Handlungs- und Strukturergebnis begriffen.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Springer Fachmedien Wiesbaden
Published date |
29 Oct 2002
Language |
German
Format |
Paperback / softback
Pages |
250
Dimensions |
210 x 148 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-5311-3818-3
Readership Age |
BISAC |
political science / general
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