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Politisches Kommunikationsmanagement: Grundlagen und Professionalisierung moderner Politikvermittlung

By (author) Klaus Kamps

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normal price: R 2 045.95

Price: R 1 943.95


| book description |

Politik muss und wird in demokratischen Gesellschaften durch Massenmedien vermittelt. Für die Politik wird Kommunikation in der ""Mediengesellschaft"" dabei immer voraussetzungsvoller, risikoanfälliger. Verstärkt versuchen politische Akteure nun, Mediensysteme und Journalisten zur Promotion der eigenen Ziele und Themen zu instrumentalisieren. In diesem Buch werden die Funktion einer Professionalisierung der Politikvermittung analysiert, werden Grundlagen und Tendenzen, Zwänge und Grenzen eines politischen Kommunikationsmanagements aufgezeigt.

| product details |



Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Springer Fachmedien Wiesbaden
Published date | 15 Mar 2007
Language | German
Format | Paperback / softback
Pages | 454
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-5311-3280-8
Readership Age |
BISAC | political science / history & theory


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2 741.95
Price | R 2 604.95 | on special |



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