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Wiley-Schnellkurs Marketing

By (author) Marcus Stumpf, By (author) Susanne Spintig

| on special |

normal price: R 627.95

Price: R 564.95

| book description |

Schnell und konkret führt Sie dieses Lehrbuch in das Marketing ein. Marcus Stumpf und Susanne Wigger-Spintig erklären Ihnen, was Sie zur Abgrenzung des relevanten Marktes wissen sollten, wie Sie Marketingziele und -strategien formulieren und vieles mehr. Die Autoren erläutern das Wichtigste zur Kalkulation des Marketingbudgets, Festlegung von Marketingmaßnahmen, Schaffung der Implementierungsvoraussetzungen und Marketingcontrolling. Mit Übungsaufgaben samt Lösungen können Sie Ihr neu erworbenes Wissen testen und festigen.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Wiley-VCH Verlag GmbH
Published date | 3 Jul 2024
Language | German
Format | Paperback / softback
Pages | 270
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-5275-3026-7
Readership Age |
BISAC | business & economics / marketing / general

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Normally shipped | Forthcoming. Coming into print soon, we are accepting back orders for this item
Readership Age |
Normal Price | R 634.95
 Price | R 570.95 | on special |

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Free Your Mind: The new world of manipulation and how to resist it

Laura Dodsworth
Paperback / softback
384 pages
was: R 273.95
now: R 245.95
Usually dispatched in 4-8 weeks
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

Alex Michaelides
Paperback / softback
352 pages
was: R 254.95
now: R 229.95
Usually dispatched in 4-8 weeks
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 388.95
now: R 349.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
 
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