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Lexikon der Presse- und Öffentlichkeitsarbeit

Edited by Detlef Jürgen Brauner, Edited by Jörg Leitolf, Edited by Robert Raible-Besten, Edited by Martin Weigert

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normal price: R 3 845.95

Price: R 3 460.95

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Dieses Lexikon gibt in annähernd 2000 Stichworten einen aktuellen Überblick über die Fachterminologie der Presse- und Öffentlichkeitsarbeit. Es bietet aktuelle, knappe und verständliche Definitionen und Informationen - ""facts to use"". Literaturverweise am Ende der Hauptstichwörter erschließen weiterführende Literatur. Das Lexikon richtet sich an PR-Praktiker, Journalisten, Studierende und Lehrende an Einrichtungen der Aus- und Weiterbildung im Bereich der Presse- und Öffentlichkeitsarbeit, Werbe- und Marketingfachkräfte sowie interessierte Laien.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | De Gruyter
Published date | 21 Mar 2001
Language | German
Format | Hardback
Pages | 460
Dimensions | 234 x 156 x 25mm (L x W x H)
Weight | 821g
ISBN | 978-3-4862-5030-5
Readership Age |
BISAC | business & economics / industries / media & communications industries

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