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| book details |
Intangible Assets in der Unternehmenssteuerung: Wie Sie weiche Vermögenswerte quantifizieren und aktiv managen
By (author)
Dieter Becker
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normal price: R 3 133.95
Price: R 2 820.95
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| book description |
Intangible Assets wurden bisher im Performance Management nicht berücksichtigt. Sie gehorchen anderen Gesetzen als materielle Vermögenswerte und erfordern neue Ansätze der Planung, Steuerung und Kontrolle. Dieter Becker behandelt diese Ansätze. Danach erarbeitet er Verbindungen zu anderen aktiv gemanagten Assets. Im Rahmen des Personal-Controllings bildet er Ursache-Wirkungsbeziehungen. Ein Self-Assessment ermöglicht dem Leser, mit einem Fragebogen zu prüfen, welchen Stellenwert die ""nicht greifbaren"" Vermögenswerte im eigenen Unternehmen haben und wie die aktive Steuerung verbessert werden kann. Ein einzigartiger Leitfaden zum Thema.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Gabler
Published date |
25 Oct 2005
Language |
German
Format |
Paperback / softback
Pages |
208
Dimensions |
240 x 170 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-4091-2749-3
Readership Age |
BISAC |
business & economics / strategic planning
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