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Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Edited by Nicole Pfeffermann, Edited by Julie Gould

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normal price: R 6 071.95

Price: R 5 767.95

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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume ""Strategy and Communication for Innovation"" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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Normal Price | R 7 690.95
Price | R 7 305.95 | on special |

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The Correspondent

Virginia Evans
Hardback
288 pages
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Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
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224 pages
was: R 520.95
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A terrifying locked-room mystery set in a remote outpost on Mars.

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

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320 pages
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Theory & Practice

Michelle de Kretser
Hardback
192 pages
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