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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies

Edited by Sunil Sahadev, Edited by Keyoor Purani, Edited by Neeru Malhotra

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normal price: R 2 300.95

Price: R 2 185.95

| book description |

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Springer International Publishing AG
Published date | 24 Mar 2015
Language |
Format | Hardback
Pages | 173
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-3191-3439-0
Readership Age |
BISAC | business & economics / sales & selling

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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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Paperback / softback
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was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
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Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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