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Product Variety in Automotive Industry: Understanding Niche Markets in America

By (author) Marco Guerzoni

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normal price: R 2 114.95

Price: R 2 008.95

| book description |

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Springer International Publishing AG
Published date | 17 Oct 2013
Language |
Format | Paperback / softback
Pages | 63
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-3190-1906-2
Readership Age |
BISAC | business & economics / management

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